An insight into the health of the magazine publishing industry in the USA compiled by Inquiry Management Systems
  Inquiry Management Systems



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MarketThis Period: Jan,2017 - Dec,2017Last Period: Jan,2016 - Dec,2016Variance: this vs. last
No. of$$$(M)Ad PagesNo. of$$$(M)Ad PagesNo. of$$$(M)Ad Pages
MagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer AdvrMagazinesIssuesAdvertisersInsertionsTotalPer IssuePer Advr
1WOMENS11465611,606$4021,67136.342.98112111,3408,707$1,9738,60740.796.42--78%-58%-82%-80%-81%-11%-54%
2HOME SERVICE & HOME18641,2914,322$3242,70342.242.09181652,29011,004$1,4588,51251.593.71--61%-44%-61%-78%-68%-18%-44%
3News545389833$27987819.532.2552141,4276,034$1,6685,98127.954.19--79%-73%-86%-83%-85%-30%-46%
4BUSINESS211551,4014,021$2603,40621.982.43212962,5279,578$7187,91026.723.13--48%-45%-58%-64%-57%-18%-22%
5BOATING & YACHTING191741,86613,671$25310,75061.785.76191912,03815,277$23810,88256.975.34--9%-8%-11%+6%-1%+8%+8%
6FISHING & HUNTING342491,72112,815$2458,75635.165.08342882,31117,305$28811,01738.254.76--14%-26%-26%-15%-21%-8%+7%
7FASHION, BEAUTY & GROOMING922270730$21695843.563.5591369827,374$2,18610,81179.4911.00--84%-73%-90%-90%-91%-45%-68%
8AUTOMOTIVE-B354162,66521,839$17014,00533.665.25354343,01425,240$18315,45235.605.12--4%-12%-13%-7%-9%-5%+2%
9TRAVEL, BUSINESS CONVENTIONS & MEET241621,7246,803$1356,93342.804.02242232,5099,554$1579,08840.753.62--27%-31%-29%-14%-24%+5%+11%
10HEALTH9383661,431$1221,23432.473.379947664,279$6323,85741.035.03--60%-52%-67%-81%-68%-21%-33%
11MOTOR TRUCKS, & ACCESSORIES202561,09213,274$1068,90034.768.15202781,42115,994$1109,81035.296.90--8%-23%-17%-4%-9%-1%+18%
12TRAVEL, RETAIL61385204,480$1043,79027.467.2961396055,599$1204,48332.257.41--1%-14%-20%-13%-15%-15%-2%
13ENTERTAINMENT & PERFORMING ARTS561227843$10268311.213.0152476214,319$5253,55314.385.72--75%-63%-80%-81%-81%-22%-47%
14MOTION, TALK, SOUND, COMMERCIAL PIC101471,6715,026$1014,32629.432.58102242,4439,746$1547,20232.152.94--34%-32%-48%-35%-40%-8%-12%
15Automotive925298849$98.475930.362.5491086004,536$4223,63433.646.05--77%-50%-81%-77%-79%-10%-58%
16EPICUREAN921342691$96.662929.961.849889664,010$5623,90144.334.03--76%-65%-83%-83%-84%-32%-54%
17FINANCIAL283031,1625,756$95.54,33814.313.73283271,2346,916$1064,93515.094.00--7%-6%-17%-10%-12%-5%-7%
18SPORTS281149773,091$91.12,73924.032.80282451,7508,123$4257,25029.594.14--53%-44%-62%-79%-62%-19%-32%
19ENGINEERING & CONSTRUCTION353232,45416,004$87.610,69533.114.35354292,91225,396$11116,60738.715.70--25%-16%-37%-22%-36%-14%-24%
20TRAVEL413227450$87.653341.002.344395371,506$2421,63942.033.05--67%-58%-70%-64%-67%-2%-23%
OTHER BUSINESS-TO-BUSINESS MARKETS11939954,256$21.72,62628.242.64111181,2405,945$27.73,51029.752.83--21%-20%-28%-22%-25%-5%-7%
OTHER CONSUMER MARKETS218220855$3.455831.022.53218197735$2.845925.522.33--+12%+16%+21%+22%+22%+9%
Total1,45611,98870,733488,525$6,424336,23828.044.751,45616,95492,063731,357$18,517509,77330.065.53--29%-23%-33%-65%-34%-7%-14%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.

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