Magazine Health Watch®

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Current total database of magazines
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Market	This Period: Jan,2013 - Apr,2013								Last Period: Jan,2012 - Apr,2012								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1BUSINESS	14	68	885	1,988	$117	1,368	20.12	1.54	14	69	1,039	2,455	$147	1,677	24.30	1.61	-	-1%	-15%	-19%	-20%	-18%	-17%	-4%
2COMPUTERS-B	34	129	1,003	2,736	$58.8	2,154	16.70	2.14	34	135	1,090	3,407	$71.0	2,530	18.74	2.32	-	-4%	-8%	-20%	-17%	-15%	-11%	-7%
3FINANCIAL	35	149	1,023	4,020	$56.0	2,802	18.80	2.73	35	153	1,167	5,083	$65.1	3,283	21.46	2.81	-	-3%	-12%	-21%	-14%	-15%	-12%	-3%
4TRAVEL, BUSINESS CONVENTIONS & MEET	35	94	1,649	3,750	$50.5	3,195	33.99	1.93	35	106	1,839	4,111	$50.1	3,424	32.30	1.86	-	-11%	-10%	-9%	+1%	-7%	+5%	+4%
5RADIO, TV & VIDEO	25	146	1,162	5,330	$45.6	3,760	25.75	3.23	25	147	1,315	5,829	$49.0	4,047	27.53	3.07	-	-1%	-12%	-9%	-7%	-7%	-6%	+5%
6DENTAL	24	91	792	4,182	$43.3	3,014	33.13	3.80	24	91	802	4,191	$43.5	3,061	33.64	3.81	-	-	-1%	-	-1%	-2%	-2%	-
7TRAVEL, RETAIL	6	46	432	2,002	$42.1	1,497	32.55	3.46	6	47	417	2,003	$37.1	1,385	29.48	3.32	-	-2%	+4%	-	+13%	+8%	+10%	+4%
8MOTION, TALK, SOUND, COMMERCIAL PIC	15	93	1,386	3,930	$40.7	2,782	29.91	2.00	15	108	1,378	4,220	$41.0	2,803	25.96	2.03	-	-14%	+1%	-7%	-1%	-1%	+15%	-1%
9AUTOMOTIVE-B	29	118	1,572	6,442	$39.8	3,475	29.45	2.21	29	120	1,677	6,974	$41.0	3,606	30.05	2.15	-	-2%	-6%	-8%	-3%	-4%	-2%	+3%
10ELECTRONIC ENGINEERING	27	94	1,332	5,151	$39.2	2,974	31.64	2.23	27	100	1,464	5,805	$46.9	3,521	35.21	2.40	-	-6%	-9%	-11%	-16%	-16%	-10%	-7%
11PHARMACEUTICS & PHARMACOLOGY	34	119	1,093	3,538	$35.6	3,127	26.28	2.86	34	120	1,156	3,495	$35.7	3,209	26.74	2.77	-	-1%	-5%	+1%	-	-3%	-2%	+3%
12ENGINEERING & CONSTRUCTION	39	151	2,190	8,531	$35.3	5,017	33.22	2.29	39	154	2,289	9,041	$36.4	5,168	33.56	2.25	-	-2%	-4%	-6%	-3%	-3%	-1%	+1%
13GROCERY	15	64	1,224	3,482	$34.4	2,549	39.83	2.08	15	65	1,266	3,665	$35.3	2,506	38.56	1.98	-	-2%	-3%	-5%	-3%	+2%	+3%	+5%
14PETROLEUM & OIL	16	69	1,282	4,124	$33.7	2,644	38.32	2.06	16	68	1,315	3,775	$27.7	2,308	33.95	1.75	-	+1%	-3%	+9%	+21%	+15%	+13%	+17%
15BUILDING	20	71	1,159	3,064	$32.2	2,069	29.14	1.78	20	73	1,257	3,427	$33.2	2,204	30.19	1.75	-	-3%	-8%	-11%	-3%	-6%	-3%	+2%
16MULTI-SPECIALTY & PRIMARY CARE	11	81	533	2,101	$31.6	1,845	22.78	3.46	11	81	573	2,379	$40.2	2,313	28.55	4.03	-	-	-7%	-12%	-21%	-20%	-20%	-14%
17ADVERTISING & MARKETING	24	96	1,375	3,681	$31.4	2,308	24.05	1.67	24	105	1,714	4,546	$34.2	2,525	24.04	1.47	-	-9%	-20%	-19%	-8%	-9%	-	+14%
18MOTOR TRUCKS, & ACCESSORIES	13	68	976	4,763	$30.9	2,226	32.74	2.28	13	69	1,003	5,080	$31.4	2,382	34.52	2.37	-	-1%	-3%	-6%	-2%	-7%	-5%	-4%
19SCIENCE, RESEARCH & DEVELOPMENT	19	91	1,386	3,920	$26.9	2,221	24.41	1.60	19	92	1,489	4,271	$29.3	2,410	26.20	1.61	-	-1%	-7%	-8%	-8%	-8%	-7%	-1%
20AC/HEATING/PLUMBING/REFRIGERATION/S	15	73	903	3,847	$26.3	2,302	31.54	2.55	15	74	997	4,073	$27.3	2,481	33.52	2.48	-	-1%	-9%	-6%	-4%	-7%	-6%	+2%
OTHER BUSINESS-TO-BUSINESS MARKETS	16	62	1,050	2,493	$17.8	1,767	28.51	1.68	16	63	1,068	2,688	$19.0	1,906	30.27	1.78	-	-2%	-2%	-7%	-7%	-7%	-6%	-6%
Total	1,301	5,258	52,365	223,000	$1,662	141,050	26.82	2.69	1,301	5,433	56,033	242,264	$1,762	149,481	27.51	2.66	-	-3%	-7%	-8%	-6%	-6%	-3%	+1%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.