Magazine Health Watch®

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Current total database of magazines
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Market	This Period: Jan,2013 - May,2013								Last Period: Jan,2012 - May,2012								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1WOMENS	22	151	1,521	7,856	$1,481	7,809	51.71	5.13	22	155	1,700	8,429	$1,459	8,280	53.42	4.87	-	-3%	-11%	-7%	+2%	-6%	-3%	+5%
2FASHION, BEAUTY & GROOMING	8	55	662	3,592	$1,041	5,148	93.60	7.77	8	56	699	3,517	$906	4,831	86.26	6.91	-	-2%	-5%	+2%	+15%	+7%	+9%	+13%
3NEWS - WEEKLIES	5	86	945	3,183	$801	2,999	34.87	3.17	5	93	1,069	3,627	$798	3,363	36.16	3.14	-	-8%	-12%	-12%	-	-11%	-4%	+1%
4HOME SERVICE & HOME	24	83	2,233	6,470	$619	4,295	51.75	1.92	24	86	2,476	7,079	$606	4,485	52.15	1.81	-	-3%	-10%	-9%	+2%	-4%	-1%	+6%
5MENS	11	51	856	3,236	$402	2,928	57.41	3.42	11	51	913	3,180	$364	2,693	52.82	2.95	-	-	-6%	+2%	+10%	+9%	+9%	+16%
6SPORTS	46	193	2,325	8,368	$390	7,475	38.73	3.21	46	206	2,603	9,455	$368	8,195	39.78	3.14	-	-6%	-11%	-11%	+6%	-9%	-3%	+2%
7ENTERTAINMENT & PERFORMING ARTS	4	82	468	1,904	$322	1,576	19.22	3.36	4	85	470	1,868	$281	1,507	17.73	3.20	-	-4%	-	+2%	+15%	+5%	+8%	+5%
8BUSINESS & FINANCE	12	69	994	3,220	$308	2,811	40.74	2.82	12	74	1,044	3,596	$314	2,967	40.10	2.84	-	-7%	-5%	-10%	-2%	-5%	+2%	-1%
9GENERAL EDITORIAL	8	51	592	1,480	$282	1,664	32.63	2.81	8	49	671	1,571	$285	1,784	36.41	2.65	-	+4%	-12%	-6%	-1%	-7%	-10%	+6%
10PARENTHOOD	7	27	403	1,604	$249	1,430	52.98	3.55	7	28	454	1,761	$228	1,395	49.82	3.07	-	-4%	-11%	-9%	+9%	+3%	+6%	+16%
11HEALTH	11	45	582	2,164	$235	1,859	41.32	3.19	11	47	627	2,296	$212	1,875	39.91	2.99	-	-4%	-7%	-6%	+11%	-1%	+4%	+7%
12AUTOMOTIVE-C	13	67	1,042	4,617	$175	3,281	48.97	3.14	13	70	1,095	5,117	$173	3,381	48.31	3.08	-	-4%	-5%	-10%	+1%	-3%	+1%	+2%
13EPICUREAN	9	33	705	1,704	$173	1,565	47.45	2.22	9	35	729	1,746	$153	1,524	43.54	2.09	-	-6%	-3%	-2%	+13%	+3%	+9%	+6%
14BRIDAL	8	13	844	1,963	$142	2,595	199	3.07	8	16	889	2,349	$190	3,067	191	3.45	-	-19%	-5%	-16%	-25%	-15%	+4%	-11%
15FITNESS	3	14	314	780	$136	728	52.06	2.32	3	15	353	951	$138	816	54.42	2.31	-	-7%	-11%	-18%	-2%	-11%	-4%	-
16METROPOLITAN / REGIONAL / STATE	16	98	3,371	7,310	$121	4,221	43.07	1.25	16	99	3,652	7,990	$121	4,478	45.24	1.22	-	-1%	-8%	-9%	-	-6%	-5%	+2%
17AFFLUENCE	6	22	822	1,574	$112	1,584	72.00	1.92	6	22	858	1,586	$100	1,523	69.26	1.77	-	-	-4%	-1%	+12%	+4%	+4%	+9%
18TRAVEL	7	23	527	1,109	$109	930	40.45	1.76	7	27	626	1,398	$108	1,036	38.40	1.65	-	-15%	-16%	-21%	+1%	-10%	+5%	+7%
19BOATING & YACHTING	21	95	1,884	8,581	$105	5,319	55.99	2.82	21	96	1,930	8,585	$98.4	5,137	53.51	2.66	-	-1%	-2%	-	+7%	+4%	+5%	+6%
20MUSIC	12	61	965	3,845	$103	2,468	40.46	2.55	12	60	1,069	4,167	$100	2,601	43.36	2.43	-	+2%	-10%	-8%	+3%	-5%	-7%	+5%
OTHER CONSUMER MARKETS	2	8	177	427	$2.8	210	26.30	1.18	2	8	202	472	$3.9	221	27.62	1.09	-	-	-12%	-10%	-29%	-5%	-5%	+9%
Total	469	2,181	26,693	127,081	$8,060	91,552	41.97	3.43	469	2,257	28,833	138,150	$7,772	95,604	42.35	3.31	-	-3%	-7%	-8%	+4%	-4%	-1%	+3%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.