Magazine Health Watch®

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Current total database of magazines
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Market	This Period: Jan,2013 - Apr,2013								Last Period: Jan,2012 - Apr,2012								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1WOMENS	22	121	1,326	6,009	$1,121	5,999	49.58	4.52	22	124	1,482	6,432	$1,106	6,381	51.46	4.30	-	-2%	-11%	-7%	+1%	-6%	-4%	+5%
2FASHION, BEAUTY & GROOMING	8	44	571	2,709	$813	4,026	91.51	7.05	8	45	612	2,655	$697	3,738	83.08	6.10	-	-2%	-7%	+2%	+17%	+8%	+10%	+15%
3NEWS - WEEKLIES	5	70	834	2,559	$644	2,407	34.39	2.88	5	75	934	2,872	$640	2,688	35.85	2.87	-	-7%	-11%	-11%	+1%	-10%	-4%	-
4HOME SERVICE & HOME	24	63	1,881	4,621	$454	3,052	48.45	1.62	24	64	2,066	4,955	$438	3,105	48.53	1.50	-	-2%	-9%	-7%	+4%	-2%	-	+8%
5SPORTS	46	155	2,090	6,500	$317	5,833	37.63	2.79	46	163	2,304	7,313	$286	6,384	39.16	2.77	-	-5%	-9%	-11%	+11%	-9%	-4%	+1%
6MENS	11	39	699	2,373	$298	2,186	56.07	3.12	11	39	724	2,273	$264	1,971	50.54	2.72	-	-	-3%	+4%	+13%	+11%	+11%	+15%
7ENTERTAINMENT & PERFORMING ARTS	4	65	404	1,477	$247	1,219	18.76	3.02	4	69	419	1,503	$232	1,243	18.02	2.96	-	-6%	-4%	-2%	+6%	-2%	+4%	+2%
8GENERAL EDITORIAL	8	39	529	1,148	$226	1,317	33.77	2.49	8	38	575	1,201	$228	1,406	37.02	2.44	-	+3%	-8%	-4%	-1%	-6%	-9%	+2%
9BUSINESS & FINANCE	12	54	819	2,357	$219	2,035	37.68	2.48	12	59	895	2,702	$225	2,170	36.79	2.42	-	-8%	-8%	-13%	-3%	-6%	+2%	+2%
10PARENTHOOD	7	21	341	1,189	$179	1,044	49.73	3.06	7	22	401	1,355	$177	1,091	49.59	2.72	-	-5%	-15%	-12%	+1%	-4%	-	+13%
11HEALTH	11	36	516	1,698	$176	1,438	39.94	2.78	11	39	558	1,901	$169	1,539	39.47	2.75	-	-8%	-8%	-11%	+4%	-7%	+1%	+1%
12BRIDAL	8	12	826	1,811	$132	2,368	197	2.86	8	14	858	2,039	$157	2,623	187	3.05	-	-14%	-4%	-11%	-16%	-10%	+5%	-6%
13AUTOMOTIVE-C	13	52	938	3,413	$127	2,373	45.63	2.53	13	55	982	3,812	$128	2,442	44.41	2.48	-	-5%	-4%	-10%	-1%	-3%	+3%	+2%
14EPICUREAN	9	25	579	1,256	$124	1,140	45.63	1.97	9	27	598	1,297	$110	1,112	41.20	1.86	-	-7%	-3%	-3%	+13%	+3%	+11%	+6%
15BUSINESS	14	68	885	1,988	$117	1,368	20.12	1.54	14	69	1,039	2,455	$147	1,677	24.30	1.61	-	-1%	-15%	-19%	-20%	-18%	-17%	-4%
16FITNESS	3	11	257	576	$100	544	49.48	2.11	3	12	303	727	$103	618	51.51	2.04	-	-8%	-15%	-21%	-3%	-12%	-4%	+4%
17METROPOLITAN / REGIONAL / STATE	16	77	2,914	5,712	$91.0	3,258	42.31	1.11	16	78	3,085	6,146	$91.7	3,400	43.59	1.10	-	-1%	-6%	-7%	-1%	-4%	-3%	+1%
18AFFLUENCE	6	16	719	1,200	$85.4	1,200	75.01	1.66	6	16	700	1,162	$73.4	1,116	69.77	1.59	-	-	+3%	+3%	+16%	+8%	+8%	+5%
19BOATING & YACHTING	21	74	1,709	6,711	$83.7	4,163	56.26	2.43	21	75	1,771	6,773	$79.4	4,057	54.09	2.29	-	-1%	-4%	-1%	+6%	+3%	+4%	+6%
20MUSIC	12	49	907	3,113	$81.3	1,990	40.62	2.19	12	46	982	3,294	$74.1	2,027	44.06	2.06	-	+7%	-8%	-5%	+10%	-2%	-8%	+6%
OTHER BUSINESS-TO-BUSINESS MARKETS	16	62	1,050	2,493	$17.8	1,767	28.51	1.68	16	63	1,068	2,688	$19.0	1,906	30.27	1.78	-	-2%	-2%	-7%	-7%	-7%	-6%	-6%
OTHER CONSUMER MARKETS	3	8	198	398	$2.5	217	27.13	1.09	3	8	213	405	$3.2	213	26.73	1.00	-	-	-7%	-2%	-22%	+2%	+2%	+9%
Total	1,769	6,989	72,684	323,005	$7,863	212,610	30.42	2.92	1,769	7,228	77,895	350,278	$7,730	223,785	30.96	2.87	-	-3%	-7%	-8%	+2%	-5%	-2%	+2%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.